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Elizabeth Arden Acquires Fragrance Brand Portfolio

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By: Jamie Matusow

Editor-in-Chief

Elizabeth Arden has acquired the brand licenses and certain assets of Riviera Concepts. The acquired brands include the Badgley Mischka fragrance, which is launching this fall, the classic fragrances of Canadian designer Alfred Sung, Hummer Fragrance for Men (under a licensing agreement with General Motors Corp.), as well as other designer brands. Financial terms of the agreement were not disclosed.

More information: www.elizabetharden.com.

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